How Platinum Roofing’s Trust-Focused Rebrand Led to 208% Growth

Rebuilding Trust in the Saint John Roofing Industry

The roofing industry in Saint John, New Brunswick has seen major shifts in recent years. With the low barrier to entry, many new businesses have appeared—some lacking the experience or professionalism that homeowners need. As a result, customers have become more hesitant, looking for roofing companies they can truly trust.

This is where Platinum Roofing set itself apart. With a strong reputation for quality work and reliability, Craig, a seasoned and highly professional operator, recognized that their brand needed to reflect the level of service they were already providing.

Platinum Roofing wasn’t just another roofing company—they were a leader in professionalism and customer trust. The problem? Their brand didn’t fully communicate that.

That’s where we stepped in.

By implementing a strategic rebrand, we helped Platinum Roofing position itself as the go-to trusted roofing company in Saint John, which led to an incredible 208% revenue growth in just 9 months—without increasing their ad spend.

The Strategy Behind the Rebrand

To stand out in the competitive Saint John roofing market, Platinum Roofing needed a brand that instantly communicated trust, professionalism, and expertise.

Here’s how we made that happen:

1. A Contemporary, Trust-Building Logo

Platinum Roofing’s old branding wasn’t fully aligned with their reputation. We developed a modern, approachable take on the traditional roofing logo—one that looked both strong and inviting, helping to reassure potential customers that they were working with professionals.

🔹 Why it matters: In industries where trust is a major factor, visual identity plays a huge role. A refined, professional brand makes it easier for customers to feel confident choosing a company, especially when competitors may lack credibility.

2. Shifting the Message: From Just Another Roofer to a Trusted Guide

Platinum Roofing wasn’t just providing roofing services; they were guiding homeowners through an important investment. Their new brand messaging emphasized reliability, transparency, and high-quality craftsmanship, reinforcing the idea that their team was experienced and trustworthy.

🔹 Why it matters: Many homeowners in Saint John are cautious about who they hire, especially after hearing negative experiences with less-established roofing companies. A strong brand that prioritizes clear communication and proven expertise helps homeowners feel at ease.

3. A Brand That Attracts Higher-Value Projects

With a more polished and professional brand, Platinum Roofing saw an increase in their average ticket size. Homeowners viewed them as the premium choice for roofing in Saint John, leading to bigger, more profitable projects.

🔹 Why it matters: When your branding communicates expertise and professionalism, you naturally attract clients who prioritize quality over just finding the cheapest option.

4. Flipping Outbound Marketing: From Lead Generation to Recruiting

The new branding didn’t just bring in more customers—it created so much demand that Platinum Roofing had to shift its focus from generating leads to hiring more team members.

🔹 Why it matters: In an industry where skilled labor is in high demand, being able to attract top talent is just as important as bringing in customers. A strong brand doesn’t just build trust with clients—it also helps attract the best employees.